3
FTEs saved
on pipeline
maintenance
Case Study
How Publicis Groupe Brasil Uses Dataddo's API to Scale a Data Product
2+
months saved
on new feature
development
1
API
for all
connectors
Main Challenge
Publicis Groupe Brasil needed a data pipeline vendor with a headless API to feed their internal data platform, freeing their data engineers from building and maintaining integrations so they could focus on scaling the data product.
Key Outcomes
- • 3 FTEs saved on pipeline maintenance and connector building.
- • 2+ months saved on implementing new features via direct API integration.
- • 1 API for all connectors, enabling seamless embedding of integration functionality.
Solution
- • Full REST API access enabling Publicis Groupe Brasil to embed all Dataddo connectors and features in their own data product.
- • Close pre- and post-sales support ensuring all data integration requirements are met.
- • Universal JSON connector allowing full customization of extracted datasets.
- • Predictable pricing enabling Publicis Groupe Brasil to scale without unexpected costs.
"
Without Dataddo, we would need at least 3 additional full-time data engineers to build and maintain pipelines. Direct access to Dataddo's headless API streamlined new product features that would have taken 2+ months to develop in-house.
Data Engineer, Publicis Groupe Brasil
Case Study
Read the Full Story
Publicis Groupe Brasil is the Brazilian branch of Publicis Groupe, the second largest communications group in the world. With over 1,500 employees across nine subsidiaries—including Arc Worldwide, DPZ, LePub, Leo Burnett, Performics, PGM, PMX, PXP, Publicis Brasil, and Talent—the Groupe serves clients across advertising and communications.
This is how Publicis Groupe Brasil uses Dataddo's headless API to accelerate development of their internal data product.
The Challenge: Finding a Cost-Effective Way to Integrate Data
Publicis Groupe Brasil operates an internal data product that collects data from online advertising and social media platforms, databases, and custom sources to generate reports for the Groupe's internal teams and customers.
Their data engineering team had been building integrations between these sources and the data product, but this process was becoming hard to scale due to continuous API maintenance and the constant need to connect new data sources.
Publicis Groupe Brasil needed to offload data integration work to a dedicated pipeline vendor and free their data engineers to focus on scaling their data product. In addition to zero-maintenance pipelines and flexible integration functionality, they had one key requirement: the vendor needed to offer headless API , so Publicis Groupe Brasil could embed new integration functionality directly in the product.
The Solution: All Integration Essentials, Full REST API Access
After evaluating several popular data integration tools, Publicis Groupe Brasil chose Dataddo for its headless full REST API, predictable pricing model, zero-maintenance pipelines, and vast connector library .
Like most enterprises, the Groupe had customization requirements, including custom connectors and datasets. Dataddo's Solutions Team took a personal interest in meeting these requirements—among other methods, using Dataddo's universal JSON connector.
Via Dataddo's headless API, Publicis Groupe Brasil was able to quickly add new features to its product. One of these features is the ability for Publicis Groupe clients to authorize connections between their services and Publicis Groupe's data product directly through Publicis Groupe's own user interface.
Another added feature is the ability for clients—as well as Publicis Groupe Brasil's internal teams—to configure data extractions through Publicis Groupe's UI. This keeps everything on-brand for the Groupe while giving clients direct access to their data.
"
We plan on using Dataddo's Headless Data Integration to embed even more features in our data product, which will empower our employees and clients to work with data more efficiently and securely.
Data Engineer, Publicis Groupe Brasil
The Outcomes: Less Busywork for Engineers, More Autonomy for Customers
Since deploying Dataddo, Publicis Groupe Brasil has been able to accelerate the development of its internal data product—both by embedding Dataddo's integration functionality, and by relieving its data engineers of connector building and maintenance.
The product features that Publicis Groupe Brasil has implemented using Dataddo's API have given the Groupe's customers more control over which online services, as well as which data from those services, are connected to Publicis Groupe's internal reporting platform.
The Groupe plans to continue embedding Dataddo's Headless Data Integration to unlock even more features for its data product, empowering both employees and clients to work with data more efficiently and securely.
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