Reporting date startdatetimedate_start
Reporting date stopdatetimedate_stop
Account IDstringaccount_id
Account namestringaccount_name
Account currencystringaccount_currency
Campaign IDstringcampaign_id
Campaign namestringcampaign_name
Created timestringcreated_time
Updated timestringupdated_time
Campaign objectivestringobjective
Campaign buying typestringbuying_type
Ad Set namestringadset_name
Attribution settingstringattribution_setting
Optimization goalstringoptimization_goal
Frequency valuestringfrequency_value
Publisher platformstringpublisher_platform
Device platformstringdevice_platform
Impression devicestringimpression_device
Product IDstringproduct_id
Ad format assetstringad_format_asset
Body asset IDstringbody_asset_id
Call to action asset IDstringcall_to_action_asset_id
Description asset IDstringdescription_asset_id
Image asset IDstringimage_asset_id
Link URL asset IDstringlink_url_asset_id
Title asset IDstringtitle_asset_id
Video asset IDstringvideo_asset_id
Place page IDstringplace_page_id
Platform positionstringplatform_position
Hourly aggregation by timestringhourly_stats_aggregated_by_advertiser_time_zone
Total clicksintegerclicks
Inline link clicksintegerinline_link_clicks
Inline post engagementintegerinline_post_engagement
Link clicks (count)integeractions_link_click
Page likes (count)integeractions_like
Post shares (count)integeractions_post
Post comments (count)integeractions_comment
Page engagement (count)integeractions_page_engagement
Post engagement (count)integeractions_post_engagement
Checkins (count)integeractions_checkin
App uses (count)integeractions_app_use
App installs (count)integeractions_app_install
Photo view (count)integeractions_photo_view
Post reaction (count)integeractions_post_reaction
Event responses (count)integeractions_rsvp
Credit Spends (count)integeractions_credit_spent
Game plays (count)integeractions_gamesplays
Landing page views (count)integeractions_landing_page_view
Leads - Form (count)integeractions_leadgenother
Mobile app installs (count)integeractions_mobile_app_install
Offline conversion - purchase (count)integeractions_offline_conversionpurchase
Offsite conversion - add to basket (count)integeractions_offsite_conversionfb_pixel_add_to_cart
Offsite conversion - add to wishlist (count)integeractions_offsite_conversionfb_pixel_add_to_wishlist
Mobile app - add to wishlist (count)integeractions_app_custom_eventfb_mobile_add_to_wishlist
Offsite conversion - lead (count)integeractions_offsite_conversionfb_pixel_lead
Offsite conversion - custom (count)integeractions_offsite_conversionfb_pixel_custom
Offsite conversion - purchases (count)integeractions_offsite_conversionfb_pixel_purchase
Offsite conversion - initiated checkouts (count)integeractions_offsite_conversionfb_pixel_initiate_checkout
Offsite conversion - completed registrations (count)integeractions_offsite_conversionfb_pixel_complete_registration
Mobile app - completed registrations (count)integeractions_app_custom_eventfb_mobile_complete_registration
Offsite conversion - view content (count)integeractions_offsite_conversionfb_pixel_view_content
Offsite conversion - adds payment info (count)integeractions_offsite_conversionfb_pixel_add_payment_info
Mobile app - adds payment info (count)integeractions_app_custom_eventfb_mobile_add_payment_info
Offsite conversion - searches (count)integeractions_offsite_conversionfb_pixel_search
Onsite conversion - lead grouped (count)integeractions_onsite_conversionlead_grouped
Onsite conversion - flow complete (count)integeractions_onsite_conversionflow_complete
Onsite conversion - messaging conversation block (count)integeractions_onsite_conversionmessaging_block
Onsite conversion - messaging conversation start (count)integeractions_onsite_conversionmessaging_conversation_started_7d
Onsite conversion - messaging conversation new (count)integeractions_onsite_conversionmessaging_first_reply
Onsite conversion - post save (count)integeractions_onsite_conversionpost_save
Onsite conversion - purchase (count)integeractions_onsite_conversionpurchase
Video views (count)integeractions_video_view
App engagement (count)integeractions_app_engagement
App story (count)integeractions_app_story
Page story (count)integeractions_page_story
Post story (count)integeractions_post_story
Offsite conversion (count)integeractions_offsite_conversion
Onsite conversion (count)integeractions_onsite_conversion
App custom event (count)integeractions_app_custom_event
Onsite web app event (count)integeractions_onsite_web_app_event
Mobile app retention (count)integeractions_mobile_app_retention
Mobile app ROAS (count)integeractions_mobile_app_roas
Offsite engagement (count)integeractions_offsite_engagement
Store visits with dwell (count)integeractions_store_visit_with_dwell
Add to cart (count)integeractions_add_to_cart
Mobile add to cart (count)integeractions_app_custom_eventfb_mobile_add_to_cart
Onsite app - Add to cart (count)integeractions_onsite_app_add_to_cart
Onsite web - Add to cart (count)integeractions_onsite_web_add_to_cart
Complete registration (count)integeractions_complete_registration
Purchaseintegeractions_purchase
Onsite app - Purchase (count)integeractions_onsite_app_purchase
Onsite web - Purchase (count)integeractions_onsite_web_purchase
Mobile app - Purchase (count)integeractions_app_custom_eventfb_mobile_purchase
Search (count)integeractions_search
View content (count)integeractions_view_content
Onsite app - View content (count)integeractions_onsite_app_view_content
Onsite web - View content (count)integeractions_onsite_web_view_content
Initiate checkout (count)integeractions_initiate_checkout
Mobile app - Initiate checkout (count)integeractions_app_custom_eventfb_mobile_initiated_checkout
Add payment info (count)integeractions_add_payment_info
Add to wishlist (count)integeractions_add_to_wishlist
Leads (count)integeractions_lead
All app installs (count)integeractions_omni_app_install
All purchases (count)integeractions_omni_purchase
All add to cart (count)integeractions_omni_add_to_cart
All completed registrations (count)integeractions_omni_complete_registration
All content views (count)integeractions_omni_view_content
All searches (count)integeractions_omni_search
All initiated checkouts (count)integeractions_omni_initiated_checkout
All unlocked achievements (count)integeractions_omni_achievement_unlocked
All app activations (count)integeractions_omni_activate_app
All level achieved (count)integeractions_omni_level_achieved
All rates (count)integeractions_omni_rate
All spend credits (count)integeractions_omni_spend_credits
All tutorial completions (count)integeractions_omni_tutorial_completion
All custom actions (count)integeractions_omni_custom
Trials started total (count)integeractions_start_trial_total
Website trials started (count)integeractions_start_trial_website
Mobile app trials started (count)integeractions_start_trial_mobile_app
Offline trials started (count)integeractions_start_trial_offline
Total Contacts (count)integeractions_contact_total
Website Contacts (count)integeractions_contact_website
Mobile App Contacts (count)integeractions_contact_mobile_app
Offline Contacts (count)integeractions_contact_offline
Total Location Searches (count)integeractions_find_location_total
Website Location Searches (count)integeractions_find_location_website
Mobile App Location Searches (count)integeractions_find_location_mobile_app
Offline App Location Searches (count)integeractions_find_location_offline
Products Customized Total (count)integeractions_customize_product_total
Total clicks (unique)integerunique_clicks
Inline link clicks (unique)integerunique_inline_link_clicks
Link clicks (unique)integerunique_actions_link_click
Page likes (unique)integerunique_actions_like
Post shares (unique)integerunique_actions_post
Post comments (unique)integerunique_actions_comment
Post likes (unique)integerunique_actions_post_like
Page engagement (unique)integerunique_actions_page_engagement
Post engagement (unique)integerunique_actions_post_engagement
Checkins (unique)integerunique_actions_checkin
App uses (unique)integerunique_actions_app_use
App installs (unique)integerunique_actions_app_install
Photo view (unique)integerunique_actions_photo_view
Post reaction (unique)integerunique_actions_post_reaction
Event responses (unique)integerunique_actions_rsvp
Credit Spends (unique)integerunique_actions_credit_spent
Game plays (unique)integerunique_actions_gamesplays
Landing page views (unique)integerunique_actions_landing_page_view
Leads (Form) (unique)integerunique_actions_leadgenother
Mobile app installs (unique)integerunique_actions_mobile_app_install
Offsite conversion - add to basket (unique)integerunique_actions_offsite_conversionfb_pixel_add_to_cart
Mobile app - add to cart (unique)integerunique_actions_app_custom_eventfb_mobile_add_to_cart
Offsite conversion - add to wishlist (unique)integerunique_actions_offsite_conversionfb_pixel_add_to_wishlist
Offsite conversion - lead (unique)integerunique_actions_offsite_conversionfb_pixel_lead
Offsite conversion - custom (unique)integerunique_actions_offsite_conversionfb_pixel_custom
Offsite conversion - purchases (unique)integerunique_actions_offsite_conversionfb_pixel_purchase
Offsite conversion - initiated checkouts (unique)integerunique_actions_offsite_conversionfb_pixel_initiate_checkout
Offsite conversion - completed registrations (unique)integerunique_actions_offsite_conversionfb_pixel_complete_registration
Offsite conversion - view content (unique)integerunique_actions_offsite_conversionfb_pixel_view_content
Video clicks to play (unique)integerunique_actions_video_play
Video views (unique)integerunique_actions_video_view
App engagement (unique)integerunique_actions_app_engagement
App story (unique)integerunique_actions_app_story
Page story (unique)integerunique_actions_page_story
Post story (unique)integerunique_actions_post_story
Offsite conversion (unique)integerunique_actions_offsite_conversion
Onsite conversion (unique)integerunique_actions_onsite_conversion
App custom event (unique)integerunique_actions_app_custom_event
Onsite web app event (unique)integerunique_actions_onsite_web_app_event
Mobile app retention (unique)integerunique_actions_mobile_app_retention
Mobile app ROAS (unique)integerunique_actions_mobile_app_roas
Offsite engagement (unique)integerunique_actions_offsite_engagement
Store visits with dwell (unique)integerunique_actions_store_visit_with_dwell
Add to cart (unique)integerunique_actions_add_to_cart
Onsite app - Add to cart (unique)integerunique_actions_onsite_app_add_to_cart
Onsite web - Add to cart (unique)integerunique_actions_onsite_web_add_to_cart
Complete registration (unique)integerunique_actions_complete_registration
Purchase (unique)integerunique_actions_purchase
Onsite app - Purchase (unique)integerunique_actions_onsite_app_purchase
Onsite web - Purchase (unique)integerunique_actions_onsite_web_purchase
Search (unique)integerunique_actions_search
View content (unique)integerunique_actions_view_content
Onsite app - View content (unique)integerunique_actions_onsite_app_view_content
Onsite web - View content (unique)integerunique_actions_onsite_web_view_content
Initiate checkout (unique)integerunique_actions_initiate_checkout
Mobile app - Initiate checkout (unique)integerunique_actions_app_custom_eventfb_mobile_initiated_checkout
Add payment info (unique)integerunique_actions_add_payment_info
Add to wishlist (unique)integerunique_actions_add_to_wishlist
Lead (unique)integerunique_actions_lead
All unique app installsintegerunique_actions_omni_app_install
All unique purchasesintegerunique_actions_omni_purchase
All unique add to cartintegerunique_actions_omni_add_to_cart
All unique completed registrationsintegerunique_actions_omni_complete_registration
All unique content viewsintegerunique_actions_omni_view_content
All unique searchesintegerunique_actions_omni_search
All unique initiated checkoutsintegerunique_actions_omni_initiated_checkout
All unique unlocked achievementsintegerunique_actions_omni_achievement_unlocked
All unique app activationsintegerunique_actions_omni_activate_app
All unique level achievedintegerunique_actions_omni_level_achieved
All unique ratesintegerunique_actions_omni_rate
All unique spend creditsintegerunique_actions_omni_spend_credits
All unique tutorial completionsintegerunique_actions_omni_tutorial_completion
All unique custom actionsintegerunique_actions_omni_custom
Total Contacts (unique)integerunique_actions_contact_total
Website Contacts (unique)integerunique_actions_contact_website
Mobile App Contacts (unique)integerunique_actions_contact_mobile_app
Offline contacts (unique)integerunique_actions_contact_offline
Total Location Searches (unique)integerunique_actions_find_location_total
Website Location Searches (unique)integerunique_actions_find_location_website
Mobile App Location Searches (unique)integerunique_actions_find_location_mobile_app
Offline App Location Searches (unique)integerunique_actions_find_location_offline
Outbound clicks (unique)integerunique_outbound_clicks_outbound_click
Outbound Clicks CTR (unique)floatunique_outbound_clicks_ctr_outbound_click
App installs (value)integeraction_values_app_install
App uses (value)integeraction_values_app_use
Checkins (value)integeraction_values_checkin
Post comments (value)integeraction_values_comment
Credit Spends (value)integeraction_values_credit_spent
Post like (value)integeraction_values_post_like
Post engagement (value)integeraction_values_post_engagement
Game plays (value)integeraction_values_gamesplays
Landing page views (value)integeraction_values_landing_page_view
Leads - Form (value)integeraction_values_leadgenother
Page likes (value)integeraction_values_like
Link clicks (value)integeraction_values_link_click
Mobile app installs (value)integeraction_values_mobile_app_install
Leads (value)integeraction_values_lead
Offsite conversion - adds payment info (value)integeraction_values_offsite_conversionfb_pixel_add_payment_info
Mobile app - adds payment info (value)integeraction_values_app_custom_eventfb_mobile_add_payment_info
Offsite conversion - add to basket (value)integeraction_values_offsite_conversionfb_pixel_add_to_cart
Offsite conversion - adds to wishlist (value)integeraction_values_offsite_conversionfb_pixel_add_to_wishlist
Offsite conversion - completed registrations (value)integeraction_values_offsite_conversionfb_pixel_complete_registration
Mobile app - completed registrations (value)integeraction_values_app_custom_eventfb_mobile_complete_registration
Offsite conversion - custom (value)integeraction_values_offsite_conversionfb_pixel_custom
Offsite conversion - initiated checkouts (value)integeraction_values_offsite_conversionfb_pixel_initiate_checkout
Mobile app - initiated checkouts (value)integeraction_values_app_custom_eventfb_mobile_initiated_checkout
Offsite conversion - lead (value)integeraction_values_offsite_conversionfb_pixel_lead
Offsite conversion - purchases (value)integeraction_values_offsite_conversionfb_pixel_purchase
Offline conversion - purchase (value)integeraction_values_offline_conversionpurchase
Offsite conversion - searches (value)integeraction_values_offsite_conversionfb_pixel_search
Offsite conversion - view content (value)integeraction_values_offsite_conversionfb_pixel_view_content
On-site conversion - flow complete (value)integeraction_values_onsite_conversionflow_complete
On-site conversion - lead grouped (value)integeraction_values_onsite_conversionlead_grouped
On-site conversion - messaging conversation block (value)integeraction_values_onsite_conversionmessaging_block
On-site conversion - messaging conversation start (value)integeraction_values_onsite_conversionmessaging_conversation_started_7d
On-site conversion - messaging conversation new (value)integeraction_values_onsite_conversionmessaging_first_reply
On-site conversion - post save (value)integeraction_values_onsite_conversionpost_save
On-site conversion - purchase (value)integeraction_values_onsite_conversionpurchase
Photo view (value)integeraction_values_photo_view
Post shares (value)integeraction_values_post
Post reaction (value)integeraction_values_post_reaction
RSVP (value)integeraction_values_rsvp
Video views (value)integeraction_values_video_view
App engagement (value)integeraction_values_app_engagement
App story (value)integeraction_values_app_story
Page engagement (value)integeraction_values_page_engagement
Page story (value)integeraction_values_page_story
Post story (value)integeraction_values_post_story
Offsite conversion (value)integeraction_values_offsite_conversion
Onsite conversion (value)integeraction_values_onsite_conversion
App custom event (value)integeraction_values_app_custom_event
Onsite web app event (value)integeraction_values_onsite_web_app_event
Mobile app retention (value)integeraction_values_mobile_app_retention
Mobile app ROAS (value)integeraction_values_mobile_app_roas
Offsite engagement (value)integeraction_values_offsite_engagement
Store visits with dwell (value)integeraction_values_store_visit_with_dwell
Add to cart (value)integeraction_values_add_to_cart
Mobile add to cart (value)integeraction_values_app_custom_eventfb_mobile_add_to_cart
Onsite app - Add to cart (value)integeraction_values_onsite_app_add_to_cart
Onsite web - Add to cart (value)integeraction_values_onsite_web_add_to_cart
Complete registration (value)integeraction_values_complete_registration
Purchase (value)integeraction_values_purchase
Mobile app - Purchase (value)integeraction_values_app_custom_eventfb_mobile_purchase
Onsite app - Purchase (value)integeraction_values_onsite_app_purchase
Onsite web - Purchase (value)integeraction_values_onsite_web_purchase
Search (value)integeraction_values_search
View content (value)integeraction_values_view_content
Onsite app - View content (value)integeraction_values_onsite_app_view_content
Onsite web - View content (value)integeraction_values_onsite_web_view_content
Initiate checkout (value)integeraction_values_initiate_checkout
Add payment info (value)integeraction_values_add_payment_info
Add to wishlist (value)integeraction_values_add_to_wishlist
All app installs (value)integeraction_values_omni_app_install
All purchases value (value)integeraction_values_omni_purchase
All add to cart (value)integeraction_values_omni_add_to_cart
All completed registrations (value)integeraction_values_omni_complete_registration
All content views (value)integeraction_values_omni_view_content
All searches (value)integeraction_values_omni_search
All initiated checkouts (value)integeraction_values_omni_initiated_checkout
All unlocked achievements (value)integeraction_values_omni_achievement_unlocked
All app activations (value)integeraction_values_omni_activate_app
All level achieved (value)integeraction_values_omni_level_achieved
All rates (value)integeraction_values_omni_rate
All spend credits (value)integeraction_values_omni_spend_credits
All tutorial completions (value)integeraction_values_omni_tutorial_completion
All custom actions (value)integeraction_values_omni_custom
Trials started total (value)integeraction_values_start_trial_total
Website trials started (value)integeraction_values_start_trial_website
Mobile app trials started (value)integeraction_values_start_trial_mobile_app
Offline trials started (value)integeraction_values_start_trial_offline
Total Contacts (value)integeraction_values_contact_total
Website Contacts (value)integeraction_values_contact_website
Mobile App Contacts (value)integeraction_values_contact_mobile_app
Offline contacts (value)integeraction_values_contact_offline
Total Location Searches (value)integeraction_values_find_location_total
Website Location Searches (value)integeraction_values_find_location_website
Mobile App Location Searches (value)integeraction_values_find_location_mobile_app
Offline App Location Searches (value)integeraction_values_find_location_offline
Customized Product Total (value)floataction_values_customize_product_total
Mobile app - add to wishlist (value)floataction_values_app_custom_eventfb_mobile_add_to_wishlist:
Impressionsintegerimpressions
Full view impressionsintegerfull_view_impressions
Full view reachfloatfull_view_reach
Quality rankingstringquality_ranking
Engagement rate rankingstringengagement_rate_ranking
Conversion rate rankingstringconversion_rate_ranking
Instant experience clicks to openfloatinstant_experience_clicks_to_open
Instant experience clicks to startfloatinstant_experience_clicks_to_start
Instant experience outbound clicksfloatinstant_experience_outbound_clicks
Canvas average view percentfloatcanvas_avg_view_percent
Canvas average view timefloatcanvas_avg_view_time
Unique CTRfloatunique_ctr
Inline Link Click CTRfloatinline_link_click_ctr
Outbound Clicks CTRfloatoutbound_clicks_ctr_outbound_click
Social Spendfloatsocial_spend
Cost per inline link clickfloatcost_per_inline_link_click
Cost per inline post engagementfloatcost_per_inline_post_engagement
Cost per unique clickfloatcost_per_unique_click
Cost per unique inline link clickfloatcost_per_unique_inline_link_click
Cost per unique outbound clickfloatcost_per_unique_outbound_click_outbound_click
Cost per outbound clickfloatcost_per_outbound_click_outbound_click
Cost per app usefloatcost_per_action_type_app_use
Cost per event responsefloatcost_per_action_type_rsvp
Cost per app installfloatcost_per_action_type_app_install
Cost per checkinfloatcost_per_action_type_checkin
Cost per post commentfloatcost_per_action_type_comment
Cost per post likefloatcost_per_action_type_post_likes
Cost per credit spendfloatcost_per_action_type_credit_spent
Cost per link clickfloatcost_per_action_type_link_click
Cost per page likefloatcost_per_action_type_like
Cost per page mentionfloatcost_per_action_type_mention
Cost per post sharesfloatcost_per_action_type_post
Cost per post dwellfloatcost_per_action_type_dwell
Cost per page engagementfloatcost_per_action_type_page_engagement
Cost per post engagementfloatcost_per_action_type_post_engagement
Cost per landing page viewfloatcost_per_action_type_landing_page_view
Cost per commerce add to basketfloatcost_per_action_type_commerce_event_add_to_cart
Cost per commerce purchasefloatcost_per_action_type_commerce_event_purchase
Cost per commerce message to buyfloatcost_per_action_type_commerce_event_message_to_buy
Cost per commerce product viewfloatcost_per_action_type_commerce_event_view_content
Cost per offsite conversion - adds payment infointegercost_per_action_type_offsite_conversionfb_pixel_add_payment_info
Cost per offsite conversion - adds to basketintegercost_per_action_type_offsite_conversionfb_pixel_add_to_cart
Cost per offsite conversion - adds to wishlistintegercost_per_action_type_offsite_conversionfb_pixel_add_to_wishlist
Cost per offsite conversion - completed registrationsintegercost_per_action_type_offsite_conversionfb_pixel_complete_registration
Cost per offsite conversion - customintegercost_per_action_type_offsite_conversionfb_pixel_custom
Cost per offsite conversion - initiated checkoutsintegercost_per_action_type_offsite_conversionfb_pixel_initiate_checkout
Cost per offsite conversion - leadintegercost_per_action_type_offsite_conversionfb_pixel_lead
Cost per offsite conversion - purchasesintegercost_per_action_type_offsite_conversionfb_pixel_purchase
Cost per offsite conversion - searchesintegercost_per_action_type_offsite_conversionfb_pixel_search
Cost per offsite conversion - view contentintegercost_per_action_type_offsite_conversionfb_pixel_view_content
Cost per on-site conversion conversion - flow completeintegercost_per_action_type_onsite_conversionflow_complete
Cost per on-site conversion - messaging conversation blockintegercost_per_action_type_onsite_conversionmessaging_block
Cost per on-site conversion - messaging conversation startintegercost_per_action_type_onsite_conversionmessaging_conversation_started_7d
Cost per on-site conversion - messaging conversations newintegercost_per_action_type_onsite_conversionmessaging_first_reply
Cost per on-site conversion - post saveintegercost_per_action_type_onsite_conversionpost_save
Cost per on-site conversion - purchaseintegercost_per_action_type_onsite_conversionpurchase
Cost per video clicks to playfloatcost_per_action_type_video_play
Cost per video viewfloatcost_per_action_type_video_view
Cost per app engagementfloatcost_per_action_type_app_engagement
Cost per app storyfloatcost_per_action_type_app_story
Cost per page storyfloatcost_per_action_type_page_story
Cost per post storyfloatcost_per_action_type_post_story
Cost per offsite conversionfloatcost_per_action_type_offsite_conversion
Cost per onsite conversionfloatcost_per_action_type_onsite_conversion
Cost per app custom eventfloatcost_per_action_type_app_custom_event
Cost per onsite web app eventfloatcost_per_action_type_onsite_web_app_event
Cost per mobile app retentionfloatcost_per_action_type_mobile_app_retention
Cost per mobile app ROASfloatcost_per_action_type_mobile_app_roas
Cost per offsite engagementfloatcost_per_action_type_offsite_engagement
Cost per store visits with dwellfloatcost_per_action_type_store_visit_with_dwell
Cost per add to cartfloatcost_per_action_type_add_to_cart
Cost per onsite app - Add to cartfloatcost_per_action_type_onsite_app_add_to_cart
Cost per onsite web - Add to cartfloatcost_per_action_type_onsite_web_add_to_cart
Cost per complete registrationfloatcost_per_action_type_complete_registration
Cost per purchasefloatcost_per_action_type_purchase
Cost per onsite app - Purchasefloatcost_per_action_type_onsite_app_purchase
Cost per onsite web - Purchasefloatcost_per_action_type_onsite_web_purchase
Cost per searchfloatcost_per_action_type_search
Cost per view contentfloatcost_per_action_type_view_content
Cost per onsite app - View contentfloatcost_per_action_type_onsite_app_view_content
Cost per onsite web - View contentfloatcost_per_action_type_onsite_web_view_content
Cost per initiate checkoutfloatcost_per_action_type_initiate_checkout
Cost per add payment infofloatcost_per_action_type_add_payment_info
Cost per add to wishlistfloatcost_per_action_type_add_to_wishlist
Cost per leadfloatcost_per_action_type_lead
Cost per All app installsfloatcost_per_action_type_omni_app_install
Cost per All app activationsfloatcost_per_action_type_omni_activate_app
Cost per All purchasesfloatcost_per_action_type_omni_purchase
Cost per All custom actionsfloatcost_per_action_type_omni_custom
Cost per thruplayfloatcost_per_thruplay_video_view
Cost per contactfloatcost_per_action_type_contact_total
Cost per website contactfloatcost_per_action_type_contact_website
Cost per mobile app contactfloatcost_per_action_type_contact_mobile_app
Cost per offline contactfloatcost_per_action_type_contact_offline
Cost per location searchfloatcost_per_action_type_find_location_total
Cost per website location searchfloatcost_per_action_type_find_location_website
Cost per mobile app location searchfloatcost_per_action_type_find_location_mobile_app
Cost per offline app location searchfloatcost_per_action_type_find_location_offline
Cost per total customized productfloatcost_per_action_type_customize_product_total
Cost per unique app activationfloatcost_per_unique_action_type_omni_activate_app
Cost per unique landing page viewfloatcost_per_unique_action_type_landing_page_view
ROAS link click (website)floatwebsite_purchase_roas_link_click
ROAS like (website)floatwebsite_purchase_roas_like
ROAS mention (website)floatwebsite_purchase_roas_mention
ROAS post (website)floatwebsite_purchase_roas_post
ROAS landing page view (website)floatwebsite_purchase_roas_landing_page_view
ROAS comment (website)floatwebsite_purchase_roas_comment
ROAS post reaction (website)floatwebsite_purchase_roas_post_reaction
ROAS photo view (website)floatwebsite_purchase_roas_photo_view
ROAS video view (website)floatwebsite_purchase_roas_video_view
ROAS post engagement (website)floatwebsite_purchase_roas_post_engagement
ROAS page enga (website)floatwebsite_purchase_roas_page_engagement
ROAS post save (website)floatwebsite_purchase_roas_onsite_conversionpost_save
ROAS FB pixel custom (website)floatwebsite_purchase_roas_offsite_conversionfb_pixel_custom
ROAS FB pixel lead (website)floatwebsite_purchase_roas_offsite_conversionfb_pixel_lead
ROAS FB pixel purchase (website)floatwebsite_purchase_roas_offsite_conversionfb_pixel_purchase
ROAS All purchases (all)floatpurchase_roas_omni_purchase
ROAS link click (all)floatpurchase_roas_link_click
ROAS like (all)floatpurchase_roas_like
ROAS post (all)floatpurchase_roas_post
ROAS landing page view (all)floatpurchase_roas_landing_page_view
ROAS comment (all)floatpurchase_roas_comment
ROAS post reaction (all)floatpurchase_roas_post_reaction
ROAS photo view (all)floatpurchase_roas_photo_view
ROAS video view (all)floatpurchase_roas_video_view
ROAS post engagement (all)floatpurchase_roas_post_engagement
ROAS page enga (all)floatpurchase_roas_page_engagement
ROAS post save (all)floatpurchase_roas_onsite_conversionpost_save
ROAS FB pixel custom (all)floatpurchase_roas_offsite_conversionfb_pixel_custom
ROAS FB pixel lead (all)floatpurchase_roas_offsite_conversionfb_pixel_lead
Video 2 sec Continuous watchedfloatvideo_continuous_2_sec_watched_actions_video_view
Video 30 sec watchedfloatvideo_30_sec_watched_actions_video_view
Video average time watchedfloatvideo_avg_time_watched_actions_video_view
Video 100% watchedfloatvideo_p100_watched_actions_video_view
Video 25% watchedfloatvideo_p25_watched_actions_video_view
Video 50% watchedfloatvideo_p50_watched_actions_video_view
Video 75% watchedfloatvideo_p75_watched_actions_video_view
Video 95% watchedfloatvideo_p95_watched_actions_video_view
Video playedfloatvideo_play_actions_video_view
FB Pixel Custom - Time on page at least 10 seconds (value)integerconversions_offsite_conversionfb_pixel_customTimeOnPageAtLeast10Seconds
FB Pixel Custom - Buy Now Open (value)integerconversions_offsite_conversionfb_pixel_customBuyNowOpen
FB Pixel Custom - Buy Now Retailer (value)integerconversions_offsite_conversionfb_pixel_customBuyNowRetailer
FB Pixel Custom - Pages per session (value)integerconversions_offsite_conversionfb_pixel_customPagesPerSession
FB Pixel Custom - Time on page (value)integerconversions_offsite_conversionfb_pixel_customTimeOnPage
FB Pixel Custom - Time on page less than 10 (value)integerconversions_offsite_conversionfb_pixel_customTimeOnPageLessThan10
Conversion trials started total (count)integerconversions_start_trial_total
Conversion website trials started (count)integerconversions_start_trial_website
Conversion mobile app trials started (count)integerconversions_start_trial_mobile_app
Conversion offline trials started (count)integerconversions_start_trial_offline
Conversion total appointments scheduled (count)integerconversions_schedule_total
Conversion website appointments scheduled (count)integerconversions_schedule_website
Conversion mobile app appointments scheduled (count)integerconversions_schedule_mobile_app
Conversion offline app appointments scheduled (count)integerconversions_schedule_offline
Conversion Contacts (count)integerconversions_contact_total
Conversion Website Contacts (count)integerconversions_contact_website
Conversion Mobile App Contacts (count)integerconversions_contact_mobile_app
Conversion Offline Contacts (count)integerconversions_contact_offline
Conversion Total Location Searches (count)integerconversions_find_location_total
Conversion Website Location Searches (count)integerconversions_find_location_website
Conversion Mobile App Location Searches (count)integerconversions_find_location_mobile_app
Conversion Offline App Location Searches (count)integerconversions_find_location_offline
Conversion Leads (count)integerconversions_lead
Conversion Landing Page Views (count)integerconversions_landing_page_view
Conversion Subscribe Website (count)integerconversions_subscribe_website
Conversion Subscribe Total (count)integerconversions_subscribe_total
Conversion Subscribe Mobile App (count)integerconversions_subscribe_mobile_app
Conversion Total Submitted Applications (count)integerconversions_submit_application_total
Conversion Website Submitted Applications (count)integerconversions_submit_application_website
Conversion Mobile App Submitted Applications (count)integerconversions_submit_application_mobile_app
Conversion Offline Submitted Applications (count)integerconversions_submit_application_offline
Conversion Offline App Location Searches (count)integerconversions_submit_application_on_facebook
Conversion Mobile App - add payment info (count)integerconversions_app_custom_eventfb_mobile_add_payment_info
Conversion Mobile App - add to cart (count)integerconversions_app_custom_eventfb_mobile_add_to_cart
Conversion Mobile App - initiated checkout (count)integerconversions_app_custom_eventfb_mobile_initiated_checkout
Conversion Mobile App - Purchase (count)integerconversions_app_custom_eventfb_mobile_purchase
Conversion Mobile App - completed registrations (count)integerconversions_app_custom_eventfb_mobile_complete_registration
Conversion trials started total (value)integerconversion_values_start_trial_total
Conversion website trials started (value)integerconversion_values_start_trial_website
Conversion mobile app trials started (value)integerconversion_values_start_trial_mobile_app
Conversion offline trials started (value)integerconversion_values_start_trial_offline
Conversion total appointments scheduled (value)integerconversion_values_schedule_total
Conversion website appointments scheduled (value)integerconversion_values_schedule_website
Conversion mobile app appointments scheduled (value)integerconversion_values_schedule_mobile_app
Conversion offline app appointments scheduled (value)integerconversion_values_schedule_offline
Conversion Contacts (value)integerconversion_values_contact_total
Conversion Website Contacts (value)integerconversion_values_contact_website
Conversion Mobile App Contacts (value)integerconversion_values_contact_mobile_app
Conversion Offline Contacts (value)integerconversion_values_contact_offline
Conversion Total Location Searches (value)integerconversion_values_find_location_total
Conversion Website Location Searches (value)integerconversion_values_find_location_website
Conversion Mobile App Location Searches (value)integerconversion_values_find_location_mobile_app
Conversion Offline App Location Searches (value)integerconversion_values_find_location_offline
Conversion lead (value)integerconversion_values_lead
Conversion landing page view (value)integerconversion_values_landing_page_view
Conversion website subscription (value)floatconversion_values_subscribe_website
Conversion subscription total (value)floatconversion_values_subscribe_total
Conversion mobile app subscription (value)floatconversion_values_subscribe_mobile_app
Conversion Total Submitted Applications (value)floatconversion_values_submit_application_total
Conversion Website Submitted Applications (value)floatconversion_values_submit_application_website
Conversion Mobile App Submitted Applications (value)floatconversion_values_submit_application_mobile_app
Conversion Offline Submitted Applications (value)floatconversion_values_submit_application_offline
Conversion Offline Facebook Submitted Applications (value)floatconversion_values_submit_application_on_facebook
Conversion Customized Product Total (value)floatconversion_values_customize_product_total
Conversion Mobile App - add to wishlist (value)floatconversion_values_app_custom_eventfb_mobile_add_to_wishlist
Conversion Mobile App - add payment info (value)floatconversion_values_app_custom_eventfb_mobile_add_payment_info
Conversion Mobile App - add to cart (value)floatconversion_values_app_custom_eventfb_mobile_add_to_cart
Conversion Mobile App - checkout initiated (value)floatconversion_values_app_custom_eventfb_mobile_initiated_checkout
Conversion Mobile App - Purchase (value)floatconversion_values_app_custom_eventfb_mobile_purchase
Conversion Mobile App - completed registrations (value)floatconversion_values_app_custom_eventfb_mobile_complete_registration
Cost per conversion trials started totalfloatcost_per_conversion_start_trial_total
Cost per conversion website trials startedfloatcost_per_conversion_start_trial_website
Cost per conversion mobile app trials startedfloatcost_per_conversion_start_trial_mobile_app
Cost per conversion offline trials startedfloatcost_per_conversion_start_trial_offline
Cost per conversion total appointments scheduledfloatcost_per_conversion_schedule_total
Cost per conversion website appointments scheduledfloatcost_per_conversion_schedule_website
Cost per conversion mobile app appointments scheduledfloatcost_per_conversion_schedule_mobile_app
Cost per conversion offline app appointments scheduledfloatcost_per_conversion_schedule_offline
Cost per conversion contactintegercost_per_conversion_contact_total
Cost per conversion website contactintegercost_per_conversion_contact_website
Cost per conversion mobile app contactsintegercost_per_conversion_contact_mobile_app
Cost per conversion offline contactsintegercost_per_conversion_contact_offline
Cost per conversion total location searchesintegercost_per_conversion_find_location_total
Cost per conversion website location searchesintegercost_per_conversion_find_location_website
Cost per conversion mobile app location searchesintegercost_per_conversion_find_location_mobile_app
Cost per conversion offline app location searchesintegercost_per_conversion_find_location_offline
Cost per conversion leadintegercost_per_conversion_lead
Cost per conversion landing page viewintegercost_per_conversion_landing_page_view
Cost per website subscriptionfloatcost_per_conversion_subscribe_website
Cost per subscriptionfloatcost_per_conversion_subscribe_total
Cost per mobile app subscriptionfloatcost_per_conversion_subscribe_mobile_app
Cost per Conversion Total Submitted Applicationsfloatcost_per_conversion_submit_application_total
Cost per Conversion Website Submitted Applicationsfloatcost_per_conversion_submit_application_website
Cost per Conversion Mobile App Submitted Applicationsfloatcost_per_conversion_submit_application_mobile_app
Cost per Conversion Offline Submitted Applicationsfloatcost_per_conversion_submit_application_offline
Cost per Conversion Facebook Submitted applicationsfloatcost_per_conversion_submit_application_on_facebook
Cost per estimated ad recallersfloatcost_per_estimated_ad_recallers
Estimated ad recall ratefloatestimated_ad_recall_rate
Estimated ad recallersintegerestimated_ad_recallers
Video thruplaysintegervideo_thruplay_watched_actions_video_view
Outbound clicks (count)integeroutbound_clicks_outbound_click